Guest post by Lisa Occhino
So, you’ve put a lot of time and effort into building a stunning band website, but after the initial rush of traffic and congratulatory comments from your friends, now it’s just sort of… sitting there. Why aren’t potential new fans and industry folks finding it?
It can be disheartening to wake up to double- or single-digit website stats every morning, and countless independent musicians run into the same problem — but fortunately, there are plenty of solutions.
Here are some of the best ways to drive traffic to your music website that you can start putting into action today!
1. Optimize your website for SEO
Admittedly, the more you dig into search engine optimization (SEO), the more complicated it gets, but the basics of getting your band website to show up in relevant search results is actually pretty simple.
Start with this SEO checklist for musicians — it covers all the essentials, from making a target keyword list, to optimizing your title tags and meta descriptions. For a more in-depth explanation of exactly how to do everything on that checklist, download the free ebook, A Complete Guide to SEO for Musicians.
2. Share your website on social media
If you treat your musician website as your central online hub and always keep it up to date, you can use your social media pages to drive traffic on a regular basis.
For example, whenever you have a new song or video to share, embed it on your website and share the link to that page across all your social channels.
Same goes for announcing tour dates or adding new items to your online merch store. Take any opportunity you have to direct your social media followers to your website, where you have the best chance of getting them to take action.