LAGOS, Nigeria — Forcing a smile, Seyi Shay, a music star in Nigeria, stood for hours under the hot lights of a film studio to record a video. Three changes of clothes, two wigs and multiple touch-ups later, she was still at it, singing snippets of the song over and over.
“More energy,” a producer called out from behind a camera inches from her face.
“How am I supposed to be happy? It’s not a happy song,” Ms. Shay said, sighing into the lens.
“A little more attitude,” the producer said.
“Attitude?” Ms. Shay asked.
“Yes. Sassy, sexy, all that.”