– Twitter For Events & Concerts: What You Need to Know –

18 février 2017


The world of social media is tumultuous and ever-changing, and nowhere is this more true than on Twitter. This means that if you’re planning on promoting an event on the social media platform, your marketing strategy needs to be able to evolve, and quickly.

Guest post by Rachel Grate of Eventbrite

Social media moves fast, but nowhere is it faster than on Twitter. If you’re promoting events on Twitter, that means your marketing strategy needs to evolve quickly too.

Twitter may be one of the most challenging networks for social media event marketing, but it’s also one of the most rewarding. Here’s the latest scoop on using Twitter for events, straight from the experts at Buffer.

What makes Twitter a unique platform for events

Tweets may be short, but the Twitter community is large: the platform has 320 million monthly active users. Used by 21% of women and 24% of men, Twitter is most popular among high-income millennials: a prime ticket-buying demographic.

If your event draws a younger, tech-savvy crowd, Twitter should be a vital part of your promotion strategy. Michelle Manafy of Inc. calls Twitter users “information junkies,” referring to a wide variety of information: technology, news, sports, marketing, journalism, and so on.

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