– ‘It’s not enough to be smart. You’ve got to be smart… and out-hustle everyone.’ –

22 décembre 2016


“I live by karma and I totally believe in doing right by this world. I’m in this job for the right reasons.”

Julie Greenwald has long been determined to make a positive difference in people’s lives.

Once upon a time – back when she was sure she’d end up a political lobbyist or human rights lawyer – that meant working in soup kitchens in New Orleans or educating underprivileged kids as part of the ‘Teach For America’ program.

Since meeting Lyor Cohen in 1992, though, she’s channeled this advocacy for human decency (and refusal to be cowed by dodgy odds) towards the music business.

It’s writ large in the devoted manner in which she talks about her artists and her staff at Atlantic Records, who are celebrating a golden year in 2016.

And it’s literally writ large in her New York corner office – where, on the far wall from her desk, hangs a large canvas from local artist Michael Scoggins.

There, spelled out in repeated schoolboy scrawl, you’ll find the affirmation with which Greenwald vanquishes the dark personality pitfalls of the entertainment industry:

‘I’m still a good person. I’m still a good person. I’m still a good person…’



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