YouTube has just announced the addition of another ad. And you will watch it.
Yes, it’s another YouTube ad, like there weren’t enough already. But this one is entirely different: YouTube is calling its latest addition a ‘bumper ad,’ which will last six-seconds and can’t be skipped.
Google designed these new ads for smartphone users (roughly half of 18-49 year olds watch videos on their mobile devices). And the reasoning is simple: YouTube recently discovered that most people using their smartphones tend to skip through the ads as quickly as the service allows them to. So, in order to get people to actually watch the ads in full, they’ve shortened them down to six seconds.